Move your audience, move the needle.
The internet is the new campaign trail, and there’s no question about whether elections are being won or lost online. People want to be engaged, but the old approach to campaign websites is getting in the way of that.
A great-looking website is a start, but politics is more about action than appearances. This reimagined website concept is built for action— harnessing a comprehensive, integrated, and data-driven digital strategy framework that delivers real results.
No other political websites are being built like this, with native tools for fundraising, organizing, e-commerce, dynamic automated email, and more. You have to put in the work to win, and this is a website built to work.
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A website built to work.
Too many campaigns are making significant investments in nice-looking websites that don’t actually do anything.
They might as well also hire consultants and staffers who dress fashionably, but never do any work.
In politics, you either get the job done or you go home. This digital infrastructure provides many new tools and features to help candidates, consultants, and campaign staff do their jobs more efficiently and effectively.
Hard things are hard.
–President Obama
Sure, there’s an easy way to run a multi-channel digital strategy. It’s also known as the incorrect and ineffective way.
Campaigns often think that they should only do whatever is “cheap and easy,” but that approach is usually always far more costly in the long run.
The complexity of digital strategy optimization can be overwhelming. Really, the only reason this hasn’t been done before is because it’s way too much work to build one-off bespoke websites with all of these special features.
Yes, it’s hard; but thanks to a thoughtful systems architecture designed for scale and rapid deployment, it’s not impossible. Everything built into the Digital Dot Democrat framework has an important purpose— nothing is for novelty’s sake. This integrated implementation empowers campaigns with the strategic infrastructure needed to run a fully optimized digital operation and achieve the best possible performance at a lower cost.
With this digital strategy framework, your campaign will raise more money, and spend less.
Raise more and spend less? That’s a bold claim, tell me how.
Sure, but let’s take a step back— when we say “digital strategy,” we’re really talking about a number of things. It includes infrastructure, strategy, and creative capacity.
This framework is a new and more sophisticated approach to digital infrastructure for political campaigns, purpose-built for better user experience, better engagement, and better results. More than improving on convention, it’s a complete reimagining of what’s possible.
Sorry, got distracted thinking about infrastructure week. I’m not really following…
What I’m trying to say is, you can’t run an optimized digital strategy without the right infrastructure in place. It’s not enough to just use basic (and disconnected) platforms. Your entire technology stack, including tools for fundraising and organizing, needs to be integrated and deployed in a way that bolsters campaign operations, provides a great front-end user experience (including impactful, brand-affirming transactional email automation), and allows for the systematic and consolidated collection, analysis, and reporting of analytics data.
Centralized analytics reporting on all of your user activity is critical, because you have to be able to see exactly what’s working, and what’s not. This is how campaigns can spend less and raise more— by not blindly wasting money on ad campaigns that aren’t making an impact. You optimize your ROI by focusing resources on the things that prove to perform well.
Centralized analytics?
Let’s not get too deep into the weeds, but here’s the general idea— You should be able to measure and report, to the exact dollar amount, the value of every channel, ad group, email, audience segment, etc. You should be able to compare apples to automobiles, like knowing how many sign-ups come from organic search vs. Facebook posts vs. YouTube ads. It’s important to be able to see the big picture of how people find you online, how they engage with your content, and what drives them to take certain actions like making a donation or attending an event.
This requires not only a specially configured analytics platform, but also a consolidated digital infrastructure. The conventional approach of using fragmented 3rd-party platforms just isn’t conducive to this kind of optimized digital strategy.