Move your audience, move the needle.
The internet is the new campaign trail, and there’s no question about whether elections are being won or lost online. People want to be active and engaged, but the old approach to campaign websites is getting in the way of that.
A great-looking website is a start, but politics is more about action than appearances. This reimagined website concept is built for action— harnessing a comprehensive, integrated, and data-led digital strategy framework that delivers real results.
No other political websites are being built like this, with native tools for fundraising, organizing, e-commerce, dynamic automated email, and more. You have to put in the work to win, and this is a website built to work.
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A website built to work.
Too many campaigns are making significant investments in nice-looking websites that don’t actually do anything.
They might as well also hire consultants and staffers who dress fashionably, but never do any work.
In politics, you either get the job done or you go home. This digital infrastructure provides many new tools and features to help candidates, consultants, and campaign staff do their jobs more efficiently and effectively.
Hard things are hard.
–President Obama
Sure, there’s an easy way to run a multi-channel digital strategy. It’s also known as the incorrect and ineffective way.
Campaigns often think that they should only do whatever is “cheap and easy,” but that approach is usually always far more costly in the long run.
The complexity of digital strategy optimization can be overwhelming. Really, the only reason this hasn’t been done before is because it’s way too much work to build one-off bespoke websites with all of these special features.
Yes, it’s hard; but thanks to a thoughtful systems architecture designed for scale and rapid deployment, it’s not impossible. Everything built into the Digital Dot Democrat framework has an important purpose— nothing is for novelty’s sake. This integrated implementation empowers campaigns with the strategic infrastructure needed to run a fully optimized digital operation and achieve the best possible performance at a lower cost.
With this digital strategy framework, your campaign will raise more money, and spend less.
Raise more and spend less? That’s a bold claim, tell me how.
Sure, but let’s take a step back— when we say “digital strategy,” we’re really talking about a number of things. It includes infrastructure, strategy, and creative capacity.
This framework is a new and more sophisticated approach to digital infrastructure for political campaigns, purpose-built for better user experience, better engagement, and better results. More than improving on convention, it’s a complete reimagining of what’s possible.
Sorry, got distracted thinking about infrastructure week. I’m not really following…
What I’m trying to say is, you can’t run an optimized digital strategy without the right infrastructure in place. It’s not enough to just use basic (and disconnected) platforms. Your entire technology stack, including tools for fundraising and organizing, needs to be integrated and deployed in a way that bolsters campaign operations, provides a great front-end user experience (including impactful, brand-affirming transactional email automation), and allows for the systematic and consolidated collection, analysis, and reporting of analytics data.
Centralized analytics reporting on all of your user activity is critical, because you have to be able to see exactly what’s working, and what’s not. This is how campaigns can spend less and raise more— by not blindly wasting money on ad campaigns that aren’t making an impact. You optimize your ROI by focusing resources on the things that prove to perform well.
Centralized analytics?
Let’s not get too deep into the weeds, but here’s the general idea— You should be able to measure and report, to the exact dollar amount, the value of every channel, ad group, email, audience segment, etc. You should be able to compare apples to automobiles, like knowing how many sign-ups come from organic search vs. Facebook posts vs. YouTube ads. It’s important to be able to see the big picture of how people find you online, how they engage with your content, and what drives them to take certain actions like making a donation or attending an event.
This requires not only a specially configured analytics platform, but also a consolidated digital infrastructure. The conventional approach of using fragmented 3rd-party platforms just isn’t conducive to this kind of optimized digital strategy.
An Integrated Infrastructure
Fundraising, event organizing, volunteer recruitment, social content, email automation— It's all connected. At least, it can be and it should be. Too many campaigns are operating with fragmented platforms, and there's a better way.
Empower people to power your campaign.
For a campaign focused on people, it's important to embrace user-centric design. You need a website designed to be useful, to facilitate action, and foster belonging.
Stunning Design
A campaign's website should be designed to impress, engage, and mobilize people. First impressions matter, and a great website establishes a strong brand identity with voters and donors early on. Conversely, a bad website makes your campaign look unprepared and unviable, and you'll have a harder time getting folks enthusiastic about your candidacy.
Packed with the features you need
Right out of the box, you get premium tools to empower your campaign's operations and to deliver an unparalleled user experience. Forms. Fundraising. Events. E-Commerce. Automated, dynamic, and custom-branded HTML email. Custom user login roles for staff and volunteers. All the integrations. I mean, it's pretty awesome.
Intuitive, easy to use backend
You don't need to be a designer or developer to manage your website's content and design. You get access to a powerful yet straightforward admin control panel, custom-designed to meet the specific needs of a political campaign.
Optimized for performance and security
There's a lot of really nerdy stuff going on under the hood. Without rambling about server configuration and security protocols — just know that your website will be safe from hackers and malware, and it will load really fast on any device, on any network.
Built to run a digital STRATEGY, not play digital guessing games.
Digital advertising pop quiz: Generally, what is the objective of running digital ad campaigns?
- To achieve tangible goals like getting your message in front of voters, driving traffic to your website, building your email list, recruiting volunteers, and raising money.
- To waste money while not really doing any of the things in choice A.
You're not on your own
Need help with something? There's a support forum built right into the Digital Dot Democrat website. Cool, right? Why don't all digital agencies and consultants have that? I mean, we're here to get stuff done and win elections, so we have it.
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