WHY IT MATTERS:
Making a Statement with Branded HTML Emails
Email can be an effective tool to strengthen the campaign’s brand identity. Just like the website, social media content, and print materials, email design should also adhere to the campaign’s brand guidelines. By having control over the design and content of every automated email, each bit of copy becomes a chance to craft the campaign’s voice and advance strategic objectives.
Side note— our custom HTML email markup is always optimized for both light mode and dark mode, even for Gmail! Because we’re big email nerds.
Building a Reputation, with People and Algorithms
Automated emails (single send auto-responders and drip series automations) have a very high open rate, and therefore can help build your email sender reputation to keep your fundraising/ marketing list emails out of spam folders. Not to mention your reputation with your subscribers— If folks generally enjoy your email content & design, and appreciate your email practices, they will be more likely to continue opening your emails in the future.
Email is a big component of what makes this digital strategy framework effective.
By consolidating all of this functionality into one website — Native Forms & Fundraising, Events, and E-Commerce — the campaign gets complete control over all email automation. That’s not only great for brand consistency, but it also means being able to get more sophisticated with email strategy. Like, custom dynamic list segments with a series of drip emails, or scheduled follow-ups after an event action or product purchase. It’s pretty simple— a better email operation will increase engagement, recruit more active & committed volunteers, and raise more money.