Email Deliverability Optimization & Subscription Management


Email marketing/ fundraising is the lifeblood of political campaigns. Email automation is integral to the special front-end functionality that makes Digital Dot Democrat a one-of-a-kind framework. In addition to improving the user experience, the latter can also help boost the performance of the former.

The number one objective when building and managing an email list should probably be to stay out of people’s spam folder. Nothing else really matters if folks aren’t receiving your emails. We can help ensure your email account maintains a healthy sender reputation by adhering to a number of email marketing best practices.

Automated emails (particularly transactional auto-responders) have a very high delivery and open rates, and therefore can help build your email sender reputation. This will help keep your fundraising/ marketing list emails out of people’s spam folders.

Also, if folks generally enjoy your email content & design and appreciate your email practices, they will be more likely to continue opening your emails in the future.

It’s all in the details.

SPF, DKIM, DMARC, increase open rates, decrease unsubscribe rates.


You’ll be rewarded for respecting people’s inboxes.

Yes, it’s important to stay out of the spam folder… But also…

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